In the context of great changes in the internal and external environment, Midea Group re-planned its overall business structure at the end of the year and the beginning of the year, and at the same time upgraded its strategic axis accordingly, started anew and embraced the future.
Five business segments
Midea Group's overall business structure has changed from four major segments: Consumer Appliances, HVAC, Robotics & Automation Systems, and Innovative Business to five new business segments: Smart Home Business Group, Electromechanical Business Group, HVAC & Building Business Group, Robotics & Automation Business Group, and Digital Innovation Business.
Smart Home Business Group
As the main business entity of smart home appliances, smart home and surrounding related industries and ecological chains, it undertakes the construction of intelligent scenes, user operation and data value exploration for C-end users, and is committed to becoming a high-tech company that provides the best experience for C-end users in the whole house smart home and services.
Mechanical and electrical business group
Specializing in R&D, production and sales of high-precision core components such as compressors, motors, chips, industrial control, heat dissipation components, etc., with GMCC, Welling, MR Meiren, TOSHIBA, HICONICS, Sunye, DORNA and SERVOTRONIX and other brands, the products are widely used in household appliances, 3C products, new energy vehicles and industrial automation and other fields.
HVAC & Building Division
As a leading industrial enterprise that focuses on mastering key core technologies and manufacturing capabilities. We are committed to providing energy, HVAC, elevator, control and other products and a full set of solutions and service providers for buildings and public facilities, and actively explore new business models and types.
Robotics & Automation Division
It mainly focuses on the fields related to the future factory, including industrial robots, logistics automation systems and transmission system solutions, medical, entertainment, and new consumer solutions.
Digitally innovate your business
Midea Group's new businesses incubated in the transformation of its business model include providing software services, unmanned retail solutions and productive services for the digital transformation of enterprises.
Four strategic axes
In 2011, Midea established the three strategic axes of "product leadership, efficiency driven, and global operation", and has made significant progress in the past ten years, but the digital Internet era has put forward higher requirements for products and services.
If you look far ahead, the road will be longer. Since its establishment more than 50 years ago, Midea has gone through all kinds of difficulties and obstacles, and has always insisted on rooting scientific and technological breakthroughs and innovation in its growth genes. In the face of the current uncertain era, Midea is not afraid of challenges, once again subverts and creates changes, and starts anew!