On August 22, Midea officially announced that Manchester City football club player Erling Haaland (Erling Haaland) became the global brand spokesperson of Midea.
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Haaland, who currently plays as a striker for Manchester City in the Premier League and the Norwegian national team, is widely regarded as one of the best strikers of the day.
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The successful partnership between Midea and Manchester City began in January 2020, and Haaland's official announcement as Midea's global brand ambassador is the latest extension of this partnership. To date, the two companies have collaborated on award-winning marketing campaigns that have been accompanied by deep engagement with hundreds of millions of fans and fans around the world. In May this year, Midea announced that it had renewed its global official partnership with Manchester City Football Club, opening the fourth cycle of cooperation between the two parties.
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Haaland said: "Midea is a proud partner for Manchester City and I am delighted to be part of Midea's series of activities during my time at the club. I also noticed the Midea brand identity on the Etihad Stadium and learned about their strength and ambition, and today I am delighted to be the global brand ambassador of Midea. ”
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Eric Wang, Vice President of Midea Group, President of Smart Home Business Group, and President of Midea International, said: "Haaland is a household name, a player that the whole world is watching and talking about. He's humble and powerful, and at the age of 23, he's got a lot of potential – just like the beauty brand. Today, we are very excited to work with him. ”
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In the coming season, Midea will continue to work with the "Treble" Manchester City to connect Haaland's fans with Midea's customers and fans around the world through a variety of creative content, exclusive merchandise and digital marketing campaigns.
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Global breakthrough is one of the four strategic axes of Midea Group. Strengthen the global manufacturing layout and overseas local operations, optimize the global logistics system and service system, and promote the globalization and regionalization of products, Midea's overseas business covers more than 200 countries and regions in North America, South America, Europe, Asia, Africa, Oceania, etc.
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In 2022, Midea will establish a global strategy with the United States, Brazil, Germany, Japan, and ASEAN as breakthroughs, set up a special project for overseas brand building, clarify specific plans for strategic market user segmentation, product map, brand matrix and localization infrastructure construction, and increase resource investment in user insight, brand building, product innovation, organizational strengthening, etc., to ensure the implementation of relevant strategies.
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