There are two sides to beauty.
Side A is a home appliance giant, facing the consumer market, and its large and small household appliances have entered hundreds of millions of households around the world and are widely known to the outside world.
What is the B-side of beauty? A lot of people don't know and don't see it. Kuka, Meiyun Zhishu, Ande Zhilian and central air conditioning, these are the B-side of beauty that ordinary people feel unfamiliar with.
A few days ago, at the China International Industry Fair (hereinafter referred to as the Industry Fair) held in Shanghai, Midea fully showed its B-side, which allowed the media, including "Nail Technology", to see a more real and three-dimensional beauty, and at the same time, it also showed the B-end business picture after the transformation of Midea to a technology group.
Unveil the mystery of the "Four Musketeers" of digital intelligence
At the Midea booth of the Industry Expo, four major plates were exhibited, and these four plates are also known as the "Four Musketeers" of Midea's digital intelligence.
KUKA Robotics originated in Germany, but was officially acquired by Midea in 2017 and became Midea's "Industrial Intelligent Manufacturing Architect". From the perspective of the digital and intelligent upgrade path of the pan-manufacturing industry, the large-scale application of industrial robots is the only way, and it can also be said to be the first step of digital and intelligent transformation. KUKA's capabilities lie in the fact that it has three digital core capabilities: edge solutions (robots + production lines), cloud solutions (data collection + data analysis + asset management), and robot ecosystem (products + data + services), which can help enterprises in various industries such as the automotive industry, electronics industry, and consumer goods industry to achieve single-point upgrades and quickly deploy the underlying architecture of intelligent manufacturing.
If it is not a single-point upgrade of the production line, but to realize the digital and intelligent upgrade of the entire business ecological value chain, then Meiyun Zhishu will be a very good partner. The company's differentiating ability lies in the fact that it has solutions such as MIoT.VC industrial simulation cloud platform, Meiyun intelligent digital procurement cloud, industrial brain (industrial big data), etc., and provides a full-process enterprise digital solution of "consulting + product + implementation", which can help enterprises connect the whole value chain, and is "the digital intelligence planner who understands the manufacturing industry best".
Focusing on "opening up the whole link of logistics", Ander Zhilian can enable enterprise customers to achieve low cost and quick results in digital and intelligent transformation. The efficiency of logistics greatly affects the user experience, and also greatly affects the cost of enterprises. ADA's smart logistics solution can connect the planning end, to the production end, the logistics end, the channel end, and the retail end, helping enterprises to greatly reduce the number, area, and inventory of goods, and effectively improve the inventory turnover efficiency and delivery cycle.
When it comes to cost management and smart operation, Midea's central air conditioning can play the role of "smart housekeeper of the industrial park". Security management, equipment operation and maintenance, environmental pollution, energy consumption management, etc., these problems that make park managers headaches, Midea's central air conditioning can be perfectly solved through the IOC, a comprehensive management platform for modern smart industrial parks. In other words, Midea central air conditioning is not only a smart air and smart energy solution provider, but also a "smart housekeeper" of the park, which can help park operations reduce costs and increase efficiency.
The great thing about Midea's "Four Musketeers" is that they can be deployed separately or jointly to provide external services, which is an overall solution for digital intelligence upgrading that "understands manufacturing".
Midea's magnificent B-side business picture
The transformation and upgrading of traditional manufacturing and pan-manufacturing industry is the general trend, and the direction is intelligent production and mass customization on the basis of digitalization, and the development of industrial Internet is a necessary way for industrial intelligence.
As one of the "new infrastructure" proposed by the government, the development prospects of the industrial Internet are very broad. According to CCID consulting data, in 2019, the total scale of China's industrial Internet market reached 610.91 billion yuan, a year-on-year increase of 14.0%; In the next three years, it will grow steadily at an average annual compound growth rate of 14.4%, and the scale of China's industrial Internet market will reach 914.65 billion yuan by 2022.
Who will lead the trillion-level market? Midea, which has formulated a strategy of "comprehensive digitalization and comprehensive intelligence", will naturally not miss the opportunity of this era.
"Nail Technology" observed that the strategy of "comprehensive digitalization and comprehensive intelligence" is not only reflected in C-end products and services, as well as within Midea's R&D, production, circulation, marketing and other systems, but also in the empowerment of the pan-manufacturing industry.
In other words, Midea will provide digital intelligence upgrade services for China's pan-manufacturing enterprises based on its experience and capabilities accumulated in the process of comprehensive digital intelligence upgrading.
In the final analysis, Midea's success at both ends of C and B is due to accurately judging the trend and leading the trend through long-term accumulation. Taking central air conditioning as an example, "Nail Technology" interviewed Guan Jinwei, president of Midea's central air conditioning, and learned that in the first half of the year, when the industry as a whole was in a downturn, Midea's central air conditioning still maintained a growth of 7%. In the future, the development imagination of Midea's central air conditioning will be greater.
Guan Jinwei told "Nail Technology" that the positioning of Midea's central air conditioning has changed, from a traditional air-conditioning equipment provider, to an overall solution service provider for smart buildings, and to realize the intelligence of products, systems and services. In other words, Midea's central air conditioning can help buildings and parks realize the intelligent management and operation of lighting, security, elevators, air conditioning and other equipment.
This transformation of Midea's central air conditioning will become a trend from a global point of view. For example, companies such as Kaikai and Toshiba aim to become global leaders in energy management and sustainable building services. In this regard, Midea central air conditioning has been running alongside the world's leading companies, and in the Chinese market, it has become the most competitive solution provider of building intelligence services because it understands the needs of users better and through the innovative M-BMS multi-agent intelligent energy-saving management system system.
While others only provide air-conditioning products, Midea central air-conditioning provides an overall solution for smart services in buildings and parks. Obviously, the pattern will determine the outcome.
Midea's current revenue is about 300 billion yuan, and its market value is about 500 billion yuan. From an objective point of view, the main support for this performance is the C-end business. Just imagine, when Midea's digital intelligence "four musketeers" collectively exert their efforts, taking advantage of the transformation and upgrading of China's manufacturing industry, and the continuous increase in the industrial and policy of new infrastructure represented by the industrial Internet, Midea even has the opportunity to create another Midea in the B-end market.
At that time, what kind of high point would the revenue and market value of a technology group with strong C-end and B-end reach? Of course, no matter how beautiful the performance figures, they are not as strong as the overall strength of China's manufacturing industry, and Midea will obviously be an important participant and beneficiary of this wave of manufacturing transformation and upgrading.
Reference source: Nail Technology https://mp.weixin.qq.com/s/pU6l_snF99BJto217jINgA