Redefine the ideal home, check in and live a slow life
The fast pace brings a lot of pressure, and urban people slowly lose the time and mood to enjoy life, and slow life seems to become a luxury. Starting from this pain point, Midea has made "slow" the core concept of this national tour, hoping to use the "Midea's Ideal Life Home" urban slow pop-up store as the carrier, so that consumers can check in the slow life and taste the beauty of life even if they are in the city center.
(Poster of "Midea's Ideal Life Home" Urban Slow Pop-up Store)
In the Midea brand exhibition area, the childlike IP "Xiong Xiaomei's Family" of Midea Group appeared everywhere in the exhibition hall, like a warm host, leading visitors to appreciate the calmness brought by smart home appliances. The exhibition experience of the urban pop-up store is also full of surprises: the ingenious layout of multiple experience areas such as "Healthy Food Center", "Easy Clean Room", "Smart Climate Station", and "Paradise for Growth" allows consumers to immerse themselves in the ideal home life redefined by Midea's full range of smart home appliances.
("Midea's Ideal Life Home" Theme Urban Slow Pop-up Store Site)
In the "Healthy Food Center", Midea invites well-known chefs to use Midea's smart home appliances to make local snacks and all kinds of healthy food. Low-sugar rice cookers, microcrystalline weekly fresh refrigerators and other popular healthy life star products provide consumers with an open experience that combines health and deliciousness. The "Easy Clean Room" created Xiong Qi's bathing scene, and guided visitors to understand all kinds of clean black technologies with the cute IP image of Xiong Xiaomei. In the "Smart Climate Station", Midea made the originally static booth more vivid and vivid in the form of AR interaction, and visitors approached Midea's star product Lingxian Air Conditioner, and they could take a group photo with Augmented Reality through iPad to feel the full freshness brought by Lingxian's windless feeling. In "Growing Up Paradise", Midea has gathered high-value smart home appliances jointly created with many well-known IPs such as the Avengers, Frozen, and Pokémon, so that friends of all ages can interact and take photos when they visit......
("Midea's Ideal Life Home" Theme Urban Slow Pop-up Store Site)
In addition to the Midea brand exhibition hall, the independent exhibition area set up by COLMO, a high-end brand focusing on AI technology home appliances, is based on the "life evolution theory" as the creativity, and opens a new life of technological living for consumers through the integration of rational aesthetics and AI innovative technology.
(A separate exhibition area set up by COLMO, a high-end brand specializing in AI technology home appliances)
Cross-border cooperation breaks through imagination, and Dutch artists change Xiong Xiaomei's new clothes
The well-known Dutch artist Rick Berkelmans added a childlike touch to the tour with his signature bold color palette and minimalist style. He not only designed the main visual of the event for the tour, but also carefully drew the special design of the city version according to the cultural characteristics and individual landmarks of the 21 cities on the tour. In Wuhan, for example, local elements such as the Yellow Crane Tower were incorporated into the design and became the eye-catching fa?ade of the touring exhibition. In addition, Rick also specially created a set of clothing design for Xiong Xiaomei's family for this touring exhibition, so that the cute pet family has a new look.
(Rick Berkelmans, a well-known Dutch artist)
Although this is the first time to join hands with Midea Group, Rick has a strong understanding of Midea Group's vision of "perfect technology, perfect life". This concept has also been transformed into a vibrant creative picture in his pen, which vividly outlines the beauty of the ideal life home.
(Bear Xiaomei's family drag show designed by artist Rick)
From the end of August to November, Midea Group plans to bring Midea Life Slow Pop-up Stores to 21 different cities across the country (Wuhan, Shenyang, Yantai, Suzhou, Hefei, Nanjing, Jinan, Shanghai, Hangzhou, Fuzhou, Shenzhen, Handan, Taiyuan, Jiaozuo, Xi'an, Chengdu, Chongqing, Changsha, Nanchang, Guangzhou, Zhuhai). Looking forward to it together, the slow life of beauty comes to your doorstep.
Reference Sources: Life and observation https://c.m.163.com/news/a/FL6P23SH0525F463.html?referFrom=&spss=adap_dy&spssid=57314d8f8119051a0bcfaf77d08bc698&spsw=1&isFromH5Share=article