Midea takes "perfect science and technology, perfect life" as its corporate vision, while serving the public with excellent products, adhering to the goodwill of "greater ability, greater responsibility", actively participating in social welfare and fulfilling social responsibility.

In the past 20 years, He Xiangjian and Midea Group has invested more than 7 billion yuan in poverty alleviation, disaster relief, elderly care, education and other charitable fields. A series of good deeds demonstrate the concept of corporate social responsibility and the pursuit of perfection.

On December 18, 2018, He Xiangjian was awarded the title of "Reform Pioneer" by the Party Central Committee and the State Council

As the country's first provincial-level poverty alleviation day, Guangdong Poverty Alleviation Day celebrated its 10th anniversary on June 30. The Guangdong Provincial Charity Foundation, founded by He Xiangjian, the founder of Midea, won the Social Organization Award for Outstanding Contribution to the 10th Anniversary of the "Guangdong Poverty Alleviation Day" activity, and won the "Guangdong Poverty Alleviation and Poverty Alleviation Kapok Cup Gold Cup" for three consecutive years.

With the vision of "perfect science and technology, perfect life", Midea Group is good at governance and change, respecting talents and wisdom, fully implementing the digital and intelligent strategy, serving the public with excellent products, adhering to the goodwill of "greater ability, greater responsibility", actively participating in social welfare, fulfilling social responsibilities, and pursuing perfection.

Break out of the cocoon into a butterfly in the market

In this year's 618 promotion war, Midea Group won the championship with an excellent result of 12.5 billion yuan on the whole network. According to the battle report, Midea has won the first place in the home appliance industry for 8 consecutive years on the three major e-commerce platforms of JD.com, Tmall and Suning. Midea's smart air conditioners, smart refrigerators, and smart washing machines are among the top 3 most popular smart home appliances.

This is not only the victory of Midea in the marketing war such as live broadcasting, the result of the implementation of the comprehensive digitalization and comprehensive intelligence strategy, but also the result of the good governance and change, respect for talents and wisdom, and tireless fulfillment of social responsibilities and the pursuit of perfection by He Xiangjian and Midea Group for decades.

Since the establishment of the company for decades, He Xiangjian has led Midea Group to follow the path of marketization, constantly capture market demand, innovate and change, grasp the direction, and develop steadily.

In May 1968, He Xiangjian and 23 residents raised 5,000 yuan to establish the "Beijiao Street Office Plastic Production Group", which was the predecessor of Midea Group.

He Xiangjian said: The founder of Midea did not require a penny of state investment, nor did he have a production plan issued by the state, and Midea people relied on a strong sense of market competition to survive and develop tenaciously in the cracks of the planned economy.

The real development of the United States depends on reform and opening up. In the eighties and nineties of the last century, from the conversion of fan production, the development of air-conditioning production into the home appliance industry, to the simultaneous development of the domestic and international markets, and then to the drastic changes in the management mechanism and operation mode, the stock reform and listing, and became the first listed township enterprise in China, all of which reflected He Xiangjian's awareness of advancing with the times, advanced strategic vision, and the ability of good governance.

In the United States, the only constant is change. Dare to try, dare to challenge, innovate and change, is the growth gene of Midea.

In 1997, He Xiangjian promoted the transformation of the business division system, laying a solid foundation for the group's "second entrepreneurship"; In 1999, the employee stock ownership system was implemented throughout the group, which promoted the reform of property rights and distribution mechanisms, so that employees and enterprises formed a "community of shared future". Subsequently, Midea implemented the business model of separate shareholders, board of directors and management team, and created a precedent for equity restructuring, equity incentives, professional managers and modern enterprise reform of private enterprises.

Today, Midea Group has grown from a township enterprise to a technology group with 150,000 employees at home and abroad, nearly 200 subsidiaries, more than 60 overseas branches, and a market value of 400 billion yuan, becoming one of the world's top 500 companies. He Xiangjian was also awarded the honorary titles of "National Model Worker" and "100 Outstanding Private Entrepreneurs in the 40 Years of Reform and Opening-up".

Leading intelligent manufacturing in the home appliance industry

Lao Tzu said that those who know others are wise, and those who know themselves are clear. He Xiangjian believes that talent is the most valuable wealth of beauty. As an entrepreneur and manager, the most difficult management art is to make good use of people. He Xiangjian's outstanding advantage is that he knows people well and employs them. From the beginning of the business to hire technical personnel, to the expansion of production and operation after the expansion of talents, the introduction of scientific research and management talents, through the advocating technology, respect for talent concept of wisdom.

Midea adheres to the people-oriented, pursues the concept that human capital appreciation is greater than other capital appreciation, and has established a complete set of mechanisms for selecting, employing, educating and retaining people, attracting groups of talented young people from all over the world and even overseas.

In the early 90s of last century, Midea ushered in the peak period of talents. A large number of outstanding talents, such as Fang Hongbo and He Hengle, later became the backbone of Midea's growth and development. By the mid-90s of the last century, Midea had basically solved the problems of management delocalization and the withdrawal of veterans, and a large number of foreign young people gradually grew into the mainstay, affecting the development trajectory of Midea in different periods, and even affecting the process of China's home appliance manufacturing.

On August 25, 2012, Midea Group announced on the Shenzhen Stock Exchange that He Xiangjian stepped down as chairman of Midea Group, and Fang Hongbo took over as chairman of the group.

He Xiangjian handed over the power of the enterprise to Fang Hongbo, who has been cultivated for many years and has both ability and political integrity, which also created a precedent for Chinese private enterprises to hand over the power of a company with a market value of 100 billion yuan to professional managers.

In the new era, good wisdom is more reflected in the development of artificial intelligence that is good and just. Under the leadership of Fang Hongbo, Midea Group has vigorously promoted digital transformation and business model reform, and has become a smart factory and enterprise supported by the industrial Internet by digitally connecting people, machines, factories, upstream and downstream suppliers, etc.

In 2019, Midea invested more than 10 billion yuan in R&D. The fields of basic technology, digitalization and intelligent technology have become the top priorities. By the end of 2019, Midea Group had accumulated more than 140,000 patent applications and 57,000 authorizations, ranking first in the global home appliance industry for four consecutive years.

Fang Hongbo said that Midea Group has taken comprehensive digitalization and comprehensive intelligence as an important strategy for the company's development, and will further explore the way to let "Made in China" go global.

Perfection in sustainable charity

After retirement, He Xiangjian devoted himself to philanthropy and pursued the sustainability and perfection of charity. In December 2013, "He Xiangjian Charity Foundation" was officially established, with an initial donation of 400 million yuan.

He Xiangjian only does charity for gratitude, not for fame and fortune. He was reluctant to use his own name as the name of the foundation, so in 2017, the "He Xiangjian Charity Foundation" was renamed "He Charity Foundation". On July 25, He Xiangjian announced that he would donate 100 million shares of Midea Group shares and 2.4 billion yuan in cash (based on the closing price of 43.42 yuan on July 24, the stock value reached 4.342 billion yuan).

In order to create greater value and benefit more people, the charitable foundation of He has made unremitting exploration and practice in the sustainability and effectiveness of charity. The dual-track model of "charitable trust + foundation" is used to make charitable funds scientifically managed and effectively used. Among them, 100 million shares of Midea Group are used to establish a perpetual charitable trust; The 2.4 billion yuan in cash will be used to support public welfare and charity projects such as elderly care, culture, youth entrepreneurship and entrepreneurship, community development, targeted poverty alleviation and rural revitalization. It has also set up a Shunde Community Charitable Trust with a total amount of 500 million yuan.

He Xiangjian's kindness to the society and the pursuit of goodness have also continuously influenced and driven Midea Group. At the company's strategy conference held on October 19, 2018, Midea Group announced that it would donate 16.7 million yuan for the Midea Huanglong Village twinning project to promote grassroots governance and rural revitalization in Shunde; Donated 100 million yuan to support the government's poverty alleviation, and helped achieve the goal of poverty alleviation in 2020 through a combination of health poverty alleviation, education poverty alleviation, and industrial poverty alleviation.

At the beginning of this year, after the outbreak of the new crown pneumonia epidemic, Midea Group quickly supported the anti-epidemic work. Donated medical supplies worth 100 million yuan to the epidemic area in Hubei Province as soon as possible, including urgently ordering 140 negative pressure ambulances, donating household appliances to Wuhan Huoshenshan and Leishenshan Hospitals, donating 900,000 medical masks to the Red Cross Societies at all levels in Guangdong, and donating household appliances to the expansion of the Fourth People's Hospital of Foshan City.

In the past 20 years, He Xiangjian and Midea Group has invested more than 7 billion yuan in poverty alleviation, disaster relief, elderly care, education and other charitable fields. A series of good deeds have contributed their own strength in critical moments, demonstrating the concept of corporate social responsibility and the pursuit of perfection.

Reference source: Lookout Newsweek xhpfm://comment/?id=9226455