Today, Midea Group Co., Ltd. and Baoneng Automobile Co., Ltd. signed a strategic cooperation framework agreement at the Tanzhou International Convention and Exhibition Center in Foshan. The two parties will give full play to their respective advantages, focus on intelligent manufacturing, auto parts, new retail models and other aspects, and work together to build China's intelligent retail ecosystem.
As an important pillar industry of the national economy, automobile accounts for a high proportion of the total retail sales of consumer goods, has a large growth space, and has a strong driving effect on the overall economic development, so it is one of the important starting points for expanding the consumption of physical goods and promoting consumption upgrading. With the deliberation and adoption of policies and measures such as promoting the consumption of new energy vehicles, reducing the value-added tax rate for second-hand car dealers, and supporting the elimination of old diesel trucks in April this year, "promoting automobile consumption" has become the main theme of the market. The strong alliance between Midea Group and Baoneng Automobile Group is undoubtedly a positive attempt to respond to national policies and promote the development of the automobile industry.
It is understood that Midea Group and Baoneng Automobile have been deeply engaged in the field of intelligent manufacturing and smart retail for a long time, and the strong scientific research and innovation strength of both sides and rich industry practices provide richer possibilities for the breadth and depth of this strategic cooperation. In terms of intelligent manufacturing, the two sides will show their strengths, with the help of Midea's KUKA welding robots and welding lines, as well as the cooperation between the two sides in multi-line, air conditioning, water cooler and other key automotive parts projects, to create a new benchmark for China's future "intelligent manufacturing". In terms of the new retail model, the two parties will build a shared platform, carry out in-depth cooperation and innovation and upgrading in big data applications and retail platforms, and explore the model of "China's intelligent retail ecosystem". At the same time, the two sides will also make full use of the brand effect, share resources, complement each other's advantages, actively respond to the national policy of stimulating consumption, and work together to carry out "trams to the countryside" (cars to the countryside, home appliances to the countryside), so that the majority of rural consumers can benefit.
With the construction of "two new and one heavy" written into this year's government work report, it has become the general trend to promote new energy vehicles, stimulate new consumer demand, and help industrial upgrading. It is believed that the joint exploration of Midea Group and Baoneng Automobile's intelligent retail ecosystem in China will not only help promote the high-quality development of the automotive industry and continue to release the potential of automobile consumption, but also provide a successful model for the integration of industry resources and industrial synergy through the synergistic effect of the advantages of both parties.
Mr. Wang Aiqing, Deputy General Manager of Baoneng Automobile Sales Company, and Zhang Jinwei, Deputy General Manager of Midea Group Engineering Business Company
A strategic agreement was signed on behalf of both parties
Midea Group Profile
"Perfection in science and technology, perfection in life" - Midea Group adheres to the business philosophy of creating a better life with science and technology, and through 52 years of development, it has become a global technology group integrating four major sectors: consumer appliances, HVAC, robotics and automation systems, and digital business (intelligent supply chain, industrial Internet, auto parts, chips, etc.), with products and services benefiting 400 million users in more than 200 countries and regions around the world.
Introduction to Baoneng Automobile
Founded in March 2017, Baoneng Automobile Co., Ltd. is a platform for vehicle resource aggregation and business development under Baoneng Group. Headquartered in Shenzhen, with new energy intelligent vehicles as the core, it has built a whole industry chain ecosystem covering power batteries, core component research and development, automobile sales and aftermarket services, auto finance, and shared travel.
Reference source: Caixun.com https://hea. China.com/article/20200606/062020_534133.html